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Over the years of partnership with GRAACC in the McHappy Day campaign, we realized that some people wanted to help but, as they didn't eat hamburgers, they often didn't participate. With this in mind, our other project was born, which has only grown every year: double help!
For the ninth consecutive year, Allink joined forces with GRAACC in support of McHappy Day by selling advance tickets for the Big Mac, as well as exclusive items from the institution. GRAACC is a non-profit organization whose mission is to ensure that children and adolescents with cancer have access to the best available treatment, providing them with every chance of cure and a life of quality. As tradition, a special committee of employees from various departments was formed to organize activities, set goals, and develop campaign strategies to encourage everyone’s participation. With the involvement and engagement of our team, we brought GRAACC's store to our clients and partners, creating dedicated purchase days focused not on cargo conversion but on solidarity. The campaign featured the sale of exclusive items that encouraged engagement with the project. The joint efforts of employees, partners, and clients were essential in boosting results, making the initiative a major impact event for GRAACC.
Allink and the NGOs Todas por Todos and Um Lugar ao Sol: together for Easter 2024 This year, we at Allink had the privilege of joining forces with the NGOs Todas por Todos and Um Lugar ao Sol in an exciting Easter campaign. Our goal was to bring joy and hope to vulnerable children in the cities of Cubatão/SP and Curitiba/PR. With the help of volunteer collaborators, we were able to make a difference in the lives of these children, providing moments of happiness and sweetness. In total, we collected and delivered 365 chocolate bars, which were distributed with great care and love. In addition, we had the participation of several Allink collaborators, who volunteered to accompany the delivery and experience the joy of these children up close. The experience was extremely rewarding and filled us with pride. Seeing the smile on each child's face was the greatest reward we could have. We would like to express our immense gratitude to the NGO Todas por Todos, from Cubatão, and Um Lugar ao Sol, from Curitiba, for their partnership, as well as to all the collaborators who got involved and were part of this very special moment. This was certainly an Easter marked by solidarity, love for others and unity. Allink is proud to have been part of this story and reaffirms its commitment to social actions and the community. May this spirit of solidarity continue to guide us in all our future initiatives.
At Allink, the Christmas season is more than just about parties and gifts; it’s a time when we genuinely embrace generosity and solidarity. Each year, we share the magic of Christmas in a meaningful way, with our Christmas campaigns reinforcing Allink’s collective commitment to making a difference. By focusing our efforts on children in vulnerable social situations, we aim to provide them with a Christmas filled with joy, love and hope. From toys to clothing and other essential items, every donation we receive from our employees, customers and partners turns into light for a child in need. It’s incredible to see how our Allink community comes together to make a difference, to create unforgettable memories and a happier Christmas for those who need it most. Our Christmas campaigns have a clear goal: to bring smiles to children’s faces is to bring joy. Every toy donated, every piece of clothing shared is a reminder that together, we can build a brighter future.
Our goal has always been to go beyond the simple act of raising funds, so we wanted to truly experience the positive impact that our efforts can have on the lives of the children served by GRAACC. With this in mind, we invited the people involved in this committee to a different and special visit: a visit to the GRAACC hospital. This invitation symbolized recognition, the opportunity to get to know firsthand the stories of resilience and hope that permeate the halls of the institution. We arrived at GRAACC with open hearts and eager minds to absorb everything we could. From the moment the Allink committee walked through the doors, we were greeted with gratitude by the incredible professionals who dedicate their lives to caring for children facing such difficult battles. As we walked through the hallways, we witnessed the strength of the children and their families. Each room had a story to tell, and each face radiated courage and determination. It was an experience that touched us deeply and reminded us why we came together to support this noble cause. While our commitment to the donation campaign remains strong, the visit to GRAACC hospital provided us with a human connection that goes beyond the numbers. It’s not just about the resources we provide, but about the lives we impact. This experience reinforced our commitment to continue working hard to make a difference in every child’s journey. By sharing our experience, we want to inspire all members of the Allink community, customers, partners and you to actively engage in causes that transcend the boundaries of everyday life. Every effort, every donation, contributes to a brighter future for these children who face daily challenges.
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